In 1908, Rolex was founded in London by Mr. Hans Wilsdorf, a German National Citizen.
Initially the company was named Wilsdorf & Davis as Wilsdorf founded a company together
with his brother in law. Wilsdorf was a perfectionist who improved the standards for watch
making as he did strive for smaller and more accurate movements that transformed style
and fashion from larger pocket watches to smaller more practical wristwatches. Though he
lived in Geneva for 40 years, Wilsdorf never became a Swiss citizen. He died a Briton in
1960.

Today more than 200 craftsmen and technicians will work on a watch before it acquires
Rolex certification and before leaving Geneva, every Rolex watch must travel through a
high-tech obstacle course of quality-control checks. Every dial, bezel and winder will be
checked and double-checked for scratches, dust and aesthetic imperfection. An air-pressure
chamber will verify that each watch is waterproof to a depth of 330 feet. (The Submariner
and Sea-Dweller divers' models are guaranteed to 1,000 and 4,000 feet, respectively.) Only
after successfully passing dozens of checkpoints does a watch receive the Rolex seal.

Such attention to detail limits Rolex's production to about 650,000 watches a year, based
on industry estimates. That might sound like a lot but it's very far below market demand.

1910 Rolex awarded the world's first wrist watch chronometer rating.

1926 Wilsdorf developed a screw crown  mechanism and the first waterproof watch with an
Oyster case

1928 The Rolex Prince became a best seller with its dual dial and rectangular case.

1931 Rolex invented the "Rotor" - that would move freely to wind the watch. Thus, the
Rolex "Perpetual" (automatic) movement was born.

1945 Rolex Datejust Launched

1953 Rolex Submariner launched

1956 Oyster Day Date launched

1967 Rolex Seadweller launched

1972 Rolex Explorer 11

1988 Rolex daytona Cosmograph developed

1992 Rolex Yacht Master launched
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The Fine Watch Company
New and pre-owned prestige watches
email us at: sales@finewatchco.com
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Here you will find some of the
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At the Fine Watch Company we
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With over 25 years vintage watch
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IWC Ingenieur         - Click here
Rolex Cellini Prince   - Click here
***New Arrivals***
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The Fine Watch Company 2015
Rolex GV Milgauss    - Click here
Rolex V Series SD     - Click here
JLC  Compressor      - Click here
*Part Exchange Welcome*
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email us today: sales@finewatchco.com